NEW DELHI: The Centre on Tuesday launched the fourth edition of a national campaign aimed at strengthening community action against gender-based violence and promoting women’s safety, dignity, and economic empowerment across rural India.

The month-long campaign, Nayi Chetna 4.0, was launched by Rural Development and Agriculture and Farmers’ Welfare Minister Shivraj Singh Chouhan.

“Government is consistently working towards realising this vision by strengthening women’s empowerment and expanding opportunities for rural women across the country,” said Rural Development and Agriculture and Farmers’ Welfare Minister Shivraj Singh Chouhan as he launched the campaign.

The programme, launched along with Women and Child Development Minister Annapurna Devi, will see 11 Union ministries coming together to combat gender-based violence across the country.

A tripartite inter-ministerial Letter of Intent between the Ministry of Women and Child Development, the Ministry of Law and Justice, and the Ministry of Rural Development was also signed at the launch.

The WCD Minister underscored that the Letter of Intent between ministries will advance the development of model villages under the violence-free village initiative, ensuring safety, rights, and empowering opportunities for girls and women in rural India.

The campaign, organised by Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development, will run across all Indian States and Union Territories until 23 December, according to a ministry statement.