Content Credentials attach additional information to content at export or download, stored in a dedicated, tamper-evident set of metadata called a Content Credential. The Content Credential accompanies its corresponding content wherever it goes, enabling individuals to enjoy content and context together.

Over time, if a piece of content undergoes different stages of editing or processing, it can also accumulate multiple Content Credentials. This creates a version history that people can explore and use to make more informed trust decisions about that content.

Content Credentials are most useful for creators when they want to attach credit and usage details to their work and provide an extra layer of transparency for their audience. Content Credentials can be used by casual and professional artists alike for purposes including, but not limited to:
Creator attribution
Creators can use Content Credentials to help ensure that they receive credit for their content as it's published and shared and indicate how they prefer it to be used by others. Creators can also share their general editing process with their audience, transparently showing what was done to produce their content without giving away the fine details of their creative process.

Creators can use Content Credentials to share contact information like social media accounts and web3 addresses using non-Adobe accounts. Read about connecting accounts for creative attribution.
Generative AI transparency
Content Credentials indicating the use of generative AI tools will be included with all content generated with Adobe Firefly to help promote transparency around the use of generative AI. In the future, Content Credentials from other Adobe apps will also support indicating that generative AI was used in the creative process.