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51 Women-Owned Brands Making Waves in Ethical Fashion and Beauty

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Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.

Happy International Women’s Day! To celebrate, we’ve rounded up some dynamic and responsible women-owned brands rated “Good” or “Great” on our directory.

Feminism and sustainability

Fast fashion is inherently anti-feminist, a constant violator of human rights, and terrible for the planet. Since the 1980s and the dawn of globalisation, most of our garments have been grown, sewn, and crafted outside of our home countries where a majority of the garment workforce are women—usually women of colour—who are too often exploited and underpaid.

Along with severe underpayment, many of these women also face harassment, insults, and pressure to continue working in less than adequate conditions—all for the sake of a $10 SHEIN top that is unlikely to last longer than a season.

If you’ve seen The True Cost, or any other film documenting fast fashion’s horrors, you know that it doesn’t stop there, and that fast fashion also disempowers women by promoting unrealistic beauty standards, lining the pockets of majority-male C-Suites, encouraging excessive spending, and causing other environmental injustices.

In this story there is definitely no “knight in shining armour,” but there is an empowered community of entrepreneurial women committed to changing the fashion industry in their own unique and innovative ways, and we’re excited to share them with you here.

Before diving in, if you’re interested in understanding more about the intersectionality between environmentalism and feminism, then the resources below will help you get started:

Now, let’s get into the list of brands owned by women to know, which we’ve expanded to include beauty now that our ratings also include skincare, cosmetics, and haircare. Find them all below.

The Good Tee founder Adila Cokar and four garment workers holding up Fashion Revolution

North America

SANTICLER

Someone in black bralette top and midi skirt by Santicler.

SANTICLER is an US-based label that offers timeless collectors pieces curating modern silhouettes in womenswear. Founded by an early advocate of slow fashion and sustainability, its collections are designed and produced with intention to reduce waste, using more lower-impact materials such as GOTS-certified cotton and responsibly sourced wool.

Find most items offered in sizes XS-L.

See the rating.

Shop SANTICLER.

The Good Tee

three people standing by the sea in long-sleeved grey and black Fair Trade Organic tops by The Good Tee

Canadian brand The Good Tee is on a mission to be a positive example of responsibly made basics for the whole family, and strives to humanise the fashion industry by producing Fairtrade, GOTS certified fashion, tracing its entire supply chain, and auditing suppliers.

Find its range in sizes XS-2XL.

See the rating.

Shop The Good Tee.

Harvest & Mill

Harvest & Mill sustainable socks pack in ivory

Harvest & Mill pieces are grown, milled, and sewn exclusively in the US, supporting American organic cotton farmers and local sewing communities. The brand makes basics for everyone, always ensuring they are not dyed or bleached, greatly reducing the use of water, energy, and dye materials. Even better, by cultivating different varieties of cotton, the brand is able to bolster biodiversity, which is essential for ensuring healthy ecosystems and keeping our planet resilient in the face of climate change.

Shop the range in sizes S-XL.

See the rating.

Shop Harvest & Mill.

Unbelts

Unbelts was founded with two goals in mind: helping you feel great in your jeans by making stretchy belts that ensure they fit perfectly, and creating quality jobs for every single person along the supply chain.

See the rating.

Shop Unbelts.

As a woman of color with Latina roots, I started Poplinen because sustainable fashion should not be exclusive, and if we truly want to address sustainability issues globally, the industry is in need of more minority representation within the space.

Desiree Gaitan-Buchanan — founder of Poplinen

POPLINEN

Three people wearing lower-impact loungewear by POPLINEN.

“As a woman of color with Latina roots, I started Poplinen because sustainable fashion should not be exclusive, and if we truly want to address sustainability issues globally, the industry is in need of more minority representation within the space. It’s my passion to create earth-friendly, everyday essentials that provide comfort without compromising your style––all while making a more equitable climate future for people and the planet.”

Desiree Gaitan-Buchanan, Founder, Poplinen

Poplinen’s minimalist wardrobe essentials are made from lower-impact materials, including, as the name suggests, linen, and its final stage of production happens locally in California.

Find its range in sizes XS-3XL

See the rating

Support Poplinen

Natasha Tonic

red and white striped eco-friendly bikini by Natasha Tonic

Natasha Tonic’s hemp swimwear fabric is based around a natural hemp fibre that is antimicrobial, UV resistant, durable, and a healthier choice for your skin and our oceans. Even better, each piece is printed by hand, so no two are alike.

Find its swimwear in sizes XS-XL.

See the rating.

Shop Natasha Tonic.

Kotn

two models in Kotn clothing

Certified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you get a beautifully made garment, but you’ll also help fund school infrastructure, materials, and salaries for teachers.

Find Kotn in sizes XS-2XL.

See the rating.

Shop Kotn.

Proclaim

Los Angeles-based Proclaim makes beautiful bras, underwear, and basics from more responsible materials like recycled plastic bottles and TENCEL. Its designs come in three shades of “nude”, building inclusivity into the brand. It also ensures the people in its California factory earn a living wage, and visits suppliers regularly.

Find the range in sizes S-3XL.

See the rating.

Shop Proclaim.

Parker Clay

Someone unfolding a striped cotton towel on a beach, wearing a light leather backpack by Parker Clay.

A bag that saves lives? You got it. Parker Clay is an American based brand looking to create a future without exploitation by bettering lives and communities in Ethiopia. The brand has partnered with Ellilta Women at Risk program, fighting to bring women out of prostitution by providing a more stable income and safe working environment. Parker Clay also helps preserve traditional Ethiopian techniques, materials, and styles, ensuring that this fast growing country is able to remain close to its beautiful roots.

See the rating.

Shop Parker Clay.

Chelsea Bravo

Woman wearing sustainable swing top

Chelsea Bravo’s collections creatively infuse her artistry with simple silhouettes for both women and men. Brooklyn based and sustainably made with a high proportion of eco-friendly materials, her pieces are contemporary and eye-catching.

See the rating.

Shop Chelsea Bravo.

Subset (Knickey)

People in underwear by Subset.

Made in a Fairtrade certified factory, US brand Subset’s organic cotton underwear sets are some of the best in the responsible fashion market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, responsibly made sets.

Find most items in sizes 2XS-4XL.

See the rating.

Shop Subset (Knickey).

ARTICLE22

Every piece of ARTICLE22 jewellery is locally handcrafted in Laos using recycled materials from Vietnam War bombs, plane parts, military hardware, and other aluminium scraps. The brand embodies the innovation that the fashion industry needs more of—using recycled materials to produce beautiful globally marketable products, while equipping local artisans with new skill sets and providing them with a sustainable source of income. ARTICLE22 gives back to clear more unexploded bombs in Laos, supports traditional artisans, and donates a proportion of profit to community development for workers.

The range is available in sizes S-XL.

See the rating.

Shop ARTICLE22.

Bario Neal

person holding a relaxed hand under their chin wearing earrings, rings and necklaces by Bario Neal

Bario Neal is a custom jewellery designer that creates handmade rings and fine jewellery with conflict-free diamonds and other gemstones. The brand uses lower-impact materials, including reclaimed precious metals, Fairmined gold, and more ethically sourced stones to bring to life each of its uniquely designed pieces.

Minimalist

someone in tops and trousers by Minimalist

Anchored in timeless design, Minimalist is a curated collection of women’s ready-to-wear pieces all made in New York and designed to be recycled at their end of life. It seeks to be part of the solution to make fashion more sustainable, using certified lower-impact materials and ensuring fair wage and work conditions in the local New York City factories it supports.

Find it in sizes XS-L.

See the rating.

Shop Minimalist.

Lefrik

Spanish brand Lefrik designs urban bags, backpacks and travel essentials using the highest quality lower-impact fabrics made out of recycled plastic PET bottles. Founded in 2012, the brand aims to solve travel and city commuting problems by providing the most fashionable and functional bags for the modern digital nomad.

See the rating.

Shop Lefrik.

JAN ‘N JUNE

JAN ‘N JUNE is a more sustainable, fair and transparent fashion label from Hamburg. Created by young female entrepreneurs who could not find what they were looking for and decided to make it themselves, this minimalistic, super stylish fair fashion label succeeds in being more sustainable and affordable at the same time.

Find sizes XS-XL.

See the rating.

Shop JAN ‘N JUNE.

Shop JAN ‘N JUNE @ Earthkind.

Mashu

Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is “Good”, crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

Facettes Studio

Facettes Studio is a Parisian brand dedicated to “wardrobe essentials for the multifaceted woman”. It uses upcycled materials and has banned polyester and polyamide from its collections, which are based around suits. Facettes Studio also provides a repairs and alterations service.

Find its clothes in sizes FR 34-44

See the rating.

Shop Facettes Studio.

ColieCo

Someone reclining surrounded by red roses in white frilled bra and underwear by Colieco.

ColieCo is a Portuguese lingerie, underwear, and swimwear brand that uses a handmade to order process for creating the most premium pieces. Every single garment is manufactured exclusively using lower-impact and responsibly sourced fabrics.

Find the range in sizes 2XS-3XL.

See the rating.

Shop ColieCo.

BASTET NOIR

BASTET NOIR creates modular 3-piece sets from deadstock fabrics in limited runs, a multifunctional traveling essential for the working woman.

Find most items in sizes 36-42, or in custom sizing.

See the rating.

Shop BASTET NOIR.

Lucy Bee

more sustainable beauty products from lucy bee

Lucy Bee is a UK-based organic skin and bodycare brand known for its coconut-based products. It is certified vegan and cruelty-free, states that it does not use monkeys in its coconut sourcing, and does not use palm oil in its formulas.

See the rating.

Shop Lucy Bee.

Indilisi

Indilisi creates clothing with a strong focus on heritage crafts and handweaving, using surplus fabrics sourced from deadstock material.

See the rating.

Shop Indilisi.

Akyn

people wearing clothes from akyn

Founded by sustainable fashion industry legend Amy Powney, Akyn makes contemporary and timeless womenswear using lower impact materials.

See the rating.

Shop Akyn.

“I kind of started to get the ‘ick’ for fashion… this was when I first started exploring sustainability. I watched lots of documentaries such as The True Cost, read books, and researched into anything I could find. I finally decided there is a place for me in the industry with my own brand fitting into a gap in the market I discovered.

Amy Kohl – founder of KOHR

KOHR

“I kind of started to get the ‘ick’ for fashion…this was when I first started exploring sustainability. I watched lots of documentaries such as The True Cost, read books, and researched into anything I could find. I finally decided there is a place for me in the industry with my own brand fitting into a gap in the market I discovered.”

Amy Kohl, Founder of KOHR

KOHR is a UK-based slow fashion brand that designs and manufactures in house. The brand has three main focuses to ensure it’s innovative and responsible: longevity, versatility, and traceability.

Find the range in sizes S-XL or made to order.

See the rating.

Support KOHR.

HERTH

Offers

HERTH – Sale

Selected organic silk styles from HERTH archive — now 50% off for a limited time. 50% off. (Ends: 11 MAR)

Shop now

HERTH is an Italian lifestyle brand whose design philosophy combines sustainability and ethics with timeless aesthetics. It promotes slow fashion creating contemporary pieces characterised by clean silhouettes with meticulous attention to detail. Crafted by local Italian artisans with lower-impact materials, it embodies effortless luxury.

Find the range in XS to 2XL.

See the rating.

Shop HERTH.

Jyoti – Fair Works

Jyoti – Fair Works is based in Germany and makes GOTS certified cotton products. It provides employment for people from marginalised or disadvantaged groups in India.

Sizes available are S-XL.

See the rating.

Shop Jyoti.

Not Basics (Pantee)

Not Basics is a women’s wardrobe essentials brand based in the UK with a focus on comfort. The brand, which began with a line of underwear made from deadstock t-shirts, incorporates a high proportion of lower-impact materials including recycled materials, and its limited production run minimises textile waste.

Available in sizes XS-3XL.

See the rating.

Shop Not Basics.

Sans Beast

Founded in 2018 with the sole purpose of delivering pieces that had beauty without the beast, Sans Beast is an Australian accessories brand creating luxury vegan bags and accessories entirely cruelty-free. They are particular about their sourcing, using materials like Global Recycled Standard certified materials, and innovative plant-based leathers made from cactus and apple.

See the rating.

Shop Sans Beast.

When we buy clothes that have been made in factories where workers are underpaid and working in life threatening conditions, we’re supporting it. And when we spend our money with businesses that do the right thing throughout their supply chain, we’re supporting that.

Elizabeth Bold — founder of Little Emperor

Little Emperor

girl wearing pink little emperor t-shirt

“Whether we realise it or not, every time we buy something, we’re voting. When we buy clothes that have been made in factories where workers are underpaid and working in life threatening conditions, we’re supporting it. And when we spend our money with businesses that do the right thing throughout their supply chain, we’re supporting that.” 

Elizabeth Bold, Founder of Little Emperor

Little Emperor creates affordable clothing made from organic cotton, with every garment designed in Sydney, Australia, and made in a Sedex-approved factory ensuring living wages and safe working conditions for workers.

Find clothes for kids ages 2-8 years.

See the rating.

Support Little Emperor.

Oobi

Offers

Oobi – Full Priced

Ethically made, colour-happy pieces crafted from Oobi’s unmistakable signature hand-printed patterns. Exclusive 25% off with code OOBIGOODONYOU (Ends: 5 MAR)

Checkout code: OOBIGOODONYOU

Shop now

Oobi is an Australian girl’s fashion, swimwear, homewares, and lifestyle brand. In addition to creating stylish clothes for children, the brand makes sure it uses low-impact non-toxic dyes throughout its range. It also uses no animal products and opts for sea freight to transport products to reduce its climate impact.

See the rating.

Shop Oobi.

Shop Oobi pre loved @ Retykle.

Eco Intimates

a group of women wearing eco friendly lingerie by ethical brand Eco Intimates

Eco Intimates is a basics brand that features organic cotton lingerie, intimates, and sleepwear for women who care about their bodies and the Earth.

Find the loungewear in XS-2XL, and some lingerie up to 4XL.

See the rating.

Shop Eco Intimates.

nat’v basics

nat’v basics is an Australian responsible underwear label designed for the everyday woman. Made from recycled and lower-impact materials, nat’v basics pieces are designed to be the most comfortable basics you’ll ever wear. No frills or trims or awkward bits—so you can put them on and forget you’re wearing them.

Find the range in AU sizes 6-20.

See the rating.

Shop nat’v basics.

BJ’s PJs

Women wearing BJ's PJs

Australia-based BJ’s PJs was founded with the mission to create minimal, comfortable, and supportive lounge and sleepwear using lower impact materials. It manufactures its garments locally to reduce the impact of shipping, and traces most of its supply chain.

Find its clothes in sizes XS – 4XL.

See the rating.

Shop BJ’s PJs.

TALI & TASI

For travelwear designed for adventures, look no further than Australian brand TALI & TASI (formerly Tasi Travels). Boasting a stunning collection of handmade garments in lower-impact materials that are made-to-order, you can feel good out in the world knowing you are leaving a light footprint behind.

Garments come in sizes XS/S, S/M, and M/L.

See the rating.

Shop TALI & TASI.

Loop Swim

Founded by two women from the US and India and headquartered in Shanghai, Loop Swim is a brand on a mission to close the loop on waste and promote circular design. It transforms post-consumer plastic bottles into phenomenal REPREVE UP50+ sun protective swimwear for men, women, and kids. Its trendless, high-quality designs are developed to retain shape and colour swim after swim.

Find most items in sizes XS-XL.

See the rating.

Shop Loop Swim.

The fashion industry has long relied on a one-size-fits-some template, churning out garments made predominantly from synthetic materials.

Nayanika Jain and Anurag Sarawgi — co-founders of SeamsFriendly

SeamsFriendly

Offers

SeamsFriendly – Reversible and Convertible Clothing

The most sustainable wardrobe is a smaller one. These pieces flip, convert, and transform. Multiple looks from one garment. Handcrafted in natural fabrics. Exclusive 15% off with code SF-GY15 (Sale items excluded.) (Ends: 28 MAR)

Checkout code: SF-GY15

Shop now

SeamsFriendly – Most Loved Designer Styles

These styles have been custom-made for hundreds of women, each to her exact measurements. Not off-the-rack. Made by artisans, made when you order, made for you. Exclusive 15% off with code SF-GY15 (Sale items excluded.) (Ends: 28 MAR)

Checkout code: SF-GY15

Shop now

SeamsFriendly – Jumpsuits and Rompers for Women

Jumpsuits are impossible to fit off the rack. Tell us your measurements. SeamsFriendly will make one that actually fits your body. Finally. Exclusive 15% off with code SF-GY15 (Sale items excluded.)   (Ends: 28 MAR)

Checkout code: SF-GY15

Shop now

The fashion industry has long relied on a one-size-fits-some template, churning out garments made predominantly from synthetic materials.

We envisioned a brand that would turn this model on its head—a brand that offers truly custom-made, customisable clothing, designed for every woman, regardless of her body type, size, or height – and ensuring everything is made from more sustainable materials.”

Nayanika Jain and Anurag Sarawgi, Co-founders

SeamsFriendly creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, shoppers can customise the brand’s designs to their exact preferences—change the neck style, depth, sleeve length, garment length, fabric, and more on anything in its array of clothes.

The brand’s product sizing is customisable (bust size range 26″-70″, waist size range 19″-63″, including petite, regular, and tall heights) to ensure you always find the perfect fit, and there’s a kids range (bust: 18″-28″, waist: 19″-26″) available too.

See the rating.

Shop SeamsFriendly.

Editor's note

Feature image via Unsplash, group image via The Good Tee, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

We updated this article on 26 February 2026. Our editors frequently make updates to articles to ensure they’re up to date. We refreshed our product round-up to ensure it reflects brands with recent ratings.

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